If you ever doubted the value of strong positioning for creative firms let this be a lesson and a goal.
Morgan Carey, owner of Real Estate Webmasters appeared on Dragon’s Den on Wednesday night and secured a valuation of $40M for his web development firm. I’ve had the pleasure to know Morgan and members of his team for some time and I know that the valuation not only reflects strong positioning but one heck of a lot of hard work too.
Real Estate Webmasters creates websites for realtors across North America. Not only do the sites look amazing but under the hood there are powerful SEO tools at work that drive millions of leads to realtors turning into billions of dollars of sales. Their sites add quantifiable value to realtors signed up with them.
Understanding Client Needs
As well as building sites, Real Estate Webmasters also manages digital campaigns (SEM, PPC) and offers a range of integrated tools, CMA (Comparative Market Analysis), Spiderable IDX, dialers with integrated CRM and more. They have shown they understand the needs of top performing realtors and bring solutions to not only bring in leads but manage those leads in a time and cost effective manner allowing their clients, the realtor to get on with the business of selling homes.
Can you add real value to your clients?
When looking at your clients, can you honestly say you understand how their businesses work, what issues and constraints they face and provide solutions to match?
If so you could be on the way to creating tangible value in your firm. Maybe one day enough for a Dragon to invest in.
The value of positioning cannot be understated.
You can see Morgan’s pitch and the Dragon’s mixed reaction here.