Sales & Marketing

Visual Communication

Visual Communication -Book Review Back Of A Napkin – Solving Problems and Selling Ideas with Pictures by Dan Roam Using visual communication techniques to show and explain problems isn’t new but but Dan Roam has gone further by codifying visual thinking.  Showing us tools to visually break down complex problems into their component elements and build […]

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Present Ideas With Pictures

Present Ideas With Pictures How many times have you found yourself drifting off in the middle of a presentation?  It could be a networking meeting, staff meeting or worst of all during a sales presentation.  If it happens to you, you can be pretty sure it also happens to your audience.  If you lose the […]

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The Coffee Shop Dilemma

Where should your loyalty lie? With a locally owned coffee shop or the global success Starbucks? When you spend a dollar locally it is respent in the community again and again. In macroeconomic language this is the “local fiscal multiplier”. What is this magic number and why should you care? Well the quick answer is […]

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